Innovation is most enticing at the start of a new year, as evidenced by the crowds that visit the Chicago Auto Show every February.
As an attendee, you might find yourself walking among the fancy and exotic models thinking, “Boy, if I could only drive this Ferrari one day…” Still dreaming about that sleek silver Maserati, you wander over to another section with more affordable cars and discover just how many of them are exceptionally well-designed. Their appeal stems from high end details, finishes, and technology, embedded in the shell of an attainable vehicle.
The auto show is proof that technology and design have revolutionized the car industry—isn’t it time for the housing industry to do the same?
How many of us ogle at TV shows about spectacular homes, thinking, “I wish I could afford a house like this, but it will never happen unless I win the Lottery.” It is true that designing for a big budget client allows architects to push limits and experiment with structure, new technologies, design solutions, etc. However, few people know that the trends that apply to high end residential customers can be brought to a smaller and more affordable scale, without having to compromise on quality.
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Some may ask: why modern? And to that I say: why not? The industry is rapidly changing and adapting to a fast-paced, I-need-it-now mentality. Large chains of home improvement stores, as well as most online stores, have begun to introduce contemporary design products. Many of us have our minds set on contemporary interiors, yet we are still designing our exteriors to look like the 60’s, 70’s or 80’s. Why not be consistent? Why not think outside the box?
Can you picture a beautifully designed, brand new Mazda CX5 with outdated side-wall wood paneling—or a new Honda Accord with antiquated white-wall tires? No? It seems difficult to imagine pairing an outdated style with a contemporary one, and the same perception applies to home design.
Unleash your imagination, and let your architects unleash theirs! From my personal experience, I know that it is within reach and affordable. After all, building a traditional house is just as expensive (if not more) than building a contemporary one. Bold design is entirely possible, and there’s no reason to be afraid of making it a reality.
